What are the Differences Between Paid and Organic Search Traffic?

What are the Differences Between Paid and Organic Search Traffic?

Paid search results and organic search results are two distinct types of results that appear on search engine results pages (SERPs) when you perform an online search using search engines like Google, Bing, or Yahoo. Depending on your marketing goals and brand strategy, you may want to leverage one or both when considering individual campaign […]

Is it Better to Advertise on Google or Facebook?

Is it Better to Advertise on Google or Facebook?

The choice between Google Ads and Facebook Ads depends on your specific goals, target audience, and the nature of your business. Both platforms offer distinct advantages and can be effective in their own right when it comes to marketing. Branding, however, works well on both platforms. Facebook may not be the best place to sell […]

What Makes a Good Capabilities Statement?

What Makes a Good Capabilities Statement?

A capabilities statement template can be an invaluable tool for your business or organization. By utilizing a pre-designed document, you can streamline the process of creating a comprehensive capability statement. This type of statement serves as a powerful marketing tool, providing potential clients and partners with a clear overview of your company’s strengths, expertise, and […]

20 Tips & Questions When Choosing a Graphic Design Agency

20 Tips & Questions When Choosing a Graphic Design Agency

Choosing a graphic design agency can be a crucial step in achieving your design goals. No matter the size or scope of the project at hand, a good designer is simply good business. Avoiding the cost of a designer for critical operations such as website design and branding design can prove to be even more […]

Why Should I Hire a Graphic Designer to Make a Shirt Design?

Why Should I Hire a Graphic Designer to Make a Shirt Design?

Hiring a graphic designer to create a shirt design can offer several advantages. Here are some compelling reasons why you might consider hiring a professional graphic designer: Overall, hiring a graphic designer for shirt design can lead to a more visually appealing, marketable, and professionally executed product. It’s an investment that can pay off in […]

What is a Social Media Post Template? A Closer Look

What is a Social Media Post Template? A Closer Look

Have you wondered how templates are related to social media posts? You may be a busy business owner or overtasked creative seeking a solution to the constant design requirement. A social media post template will help you save time and money. Without consistent clean design which follows the four “PARC” principles (proximity, alignment, repetition, and […]

What is a Premade Logo and the Difference Between a Custom Design

What is a Premade Logo and the Difference Between a Custom Design

What is a premade logo? A premade logo is a form of graphic design that’s predesigned and ready for purchase. Certain elements of the logo, depending on the seller, are revisable/customizable. These elements include the company name, color scheme to match your branding, and minor changes to the design itself. The logo no matter if […]