Engaging & Personable Marketing Solutions
Small Run Direct Mail Advertising
R.L. Roberts II Design’s 3DC® mailer is engineered to stop attention and drive response. This dimensional fold-open piece creates a tactile, in-hand experience that immediately differentiates your message from standard postcards or letters. The 3DC® format presents your service visually and clearly the moment it is opened, reinforcing value without requiring explanation. It is designed for instant recognition, quick comprehension, and strong recall, making it ideal for home-service businesses that rely on trust and timing.
Each 3DC® mailer is custom designed to reflect your brand, service offering, and call to action. Messaging is concise, visual hierarchy is deliberate, and layout is optimized to guide the recipient from curiosity to response. This mailer is not general advertising. It is a focused, high-impact touchpoint intended to complement your existing marketing, place your brand directly in the homeowner’s hands, and motivate a clear next step.
Smaller & Highly Targeted
This mailer is intended to be sent to a small group of approximately 20 nearby, owner-occupied homes following the completion of a recent project. The goal is not broad promotion, but local reinforcement. Neighbors often notice work in progress and have questions once a project wraps. This piece serves as a simple, tangible reference that connects what they saw on the street to who performed the work.
By limiting distribution to nearby homes, the message feels relevant rather than promotional. The timing reinforces familiarity, the format earns attention, and the content provides clarity without pressure. This approach positions the contractor as visible, established, and approachable within the neighborhood, creating a natural opportunity for follow-up conversations and inquiries driven by proximity and trust rather than mass advertising.
Custom Direct Mail Printing
Follow-Up on a Project in Style
We offer custom 3DC® mailers designed for home-service work where timing, visibility, and trust matter. Each piece is tailored to the specific service and neighborhood, reinforcing work homeowners may have already noticed and providing a clear point of reference.
Common applications include window replacements, roofing projects, HVAC replacements and service work, kitchen and bath remodels, and similar home-improvement services. Messaging, imagery, and layout are adjusted to reflect the type of work performed and the questions homeowners typically have after seeing a project nearby.
Direct Mail Marketing
Smaller & Highly Targeted
Smaller, highly targeted 3DC® mailer runs emphasize precision and impact. By focusing on a defined audience, every element from format and imagery to messaging and call to action receives deliberate attention. This approach ensures each piece feels personal and intentional, increasing engagement and response. When details are optimized for relevance, even modest campaigns can deliver strong results and lasting brand recall.
About the 3D Cube (3DC®)
Introducing the 3DC®
Direct mail remains one of the most effective ways to reach homeowners, and our 3DC® Mailers elevate that impact through a focused, dimensional format. Each 3DC® piece is designed to capture attention immediately, using a fold-open 3D structure delivering a clear, purposeful message without feeling like mass advertising.
Every 3DC® Mailer is custom built around your service, neighborhood, and timing. Campaigns can include a personalized homeowner note to provide context and credibility, reinforcing why the recipient received the piece. Mailers are deployed using a controlled return address box we manage on your behalf, ensuring consistency, privacy, and clean tracking across targeted neighborhoods.
This approach keeps messaging intentional and localized while allowing each mailer to stand out physically in the mailbox. The result is a high-impact touchpoint that feels relevant to the homeowner, supports trust, and drives measurable response and long-term brand recall.
Direct Mail Campaign
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DIRECT MAIL FAQ
Most frequent questions and answers about our direct mail marketing services
Direct mail refers to a marketing strategy involving sending physical promotional materials or communications directly to a targeted audience through the postal service or other delivery methods, both residential and business. This form of marketing can include various items such as postcards, letters, brochures, catalogs, samples, and promotional items.
Direct mail marketing can significantly benefit your business by enabling targeted outreach to specific demographics, fostering personalized communication, and delivering tangible marketing materials directly into the hands of potential customers. This approach allows for creative and impactful designs that can leave a lasting impression, strengthening brand recognition and trust. With the ability to measure responses and track ROI through unique identifiers, direct mail offers a measurable way to gauge campaign effectiveness.
This depends on each campaigns goals and the overall market environment. We offer an array of print marketing solutions to raise engagement rates including dimensional print marketing, an excellent way to get your message in the hands of homeowners and businesses across the country.
The turnaround time varies depending on the complexity of the campaign, but typically, it ranges from 2 to 4 weeks from design approval to mail delivery.
We offer a variety of direct mail formats including postcards, dimensional print products, brochures, catalogs, newsletters, and custom mailers to suit your marketing needs.
The cost depends on factors such as the design complexity, printing volume, mailing list, and postage. Contact us for a customized quote based on your specific requirements.
Each list is built from verified owner-occupied homes per public data in proximity to your current/future job location. Business databases and refined through manual research to match your target industry, geography, and decision-maker criteria.
Yes. If you desire a particular neighborhood before locking in a project, contact us for custom mail runs.
All records are checked for accuracy and deliverability through multiple verification tools and sources before delivery.
We currently cap production at 100 units per campaign based on team capacity and scheduling availability. Typical orders are set at 20 homes in close proximity to your job.
Because each mailer is assembled and finished by hand, production takes approximately 3–4 weeks after design approval, followed by 5–7 additional business days for assembly, packaging, and mailing. Larger quantities can be produced in phased batches scheduled over multiple weeks to maintain quality and consistency.
All mailers use our managed P.O. Box as the return address. This provides consistency across campaigns and allows us to monitor responses, returned mail, and delivery patterns without exposing client home or office addresses.
Using a neutral, managed return address helps the piece feel personal and avoids the appearance of bulk advertising. It also allows centralized handling and tracking of campaign performance.
Yes. To preserve the unique features of our mail, live stamps are used to increase open rates and reduce the chance the mailer is perceived as mass mail. Stamps signal personal delivery rather than automated distribution.
No. Standard stamped mail does not include delivery tracking. The tradeoff is higher open and engagement rates compared to metered or bulk postage. Quality assurance is applied in every campaign.
Response is measured through unique phone numbers, QR codes, landing pages, and call inquiries tied to each drop. This approach tracks real engagement rather than simple delivery confirmation.
Most campaigns are sent to approximately 20 nearby, owner-occupied homes following a recent project. This keeps outreach local, relevant, and credible.
Yes. Mailers are tailored for window replacement, roofing, HVAC service or replacement, kitchen and bath remodels, and other home-improvement services. Content is adjusted to match the work performed and homeowner expectations.
No. These mailers are designed to complement existing marketing efforts. They reinforce visibility in the neighborhood and support follow-up inquiries driven by proximity and trust.
