
Dominate a Neighborhood®
Hyper-Direct Mail Advertising
R.L. Roberts II Design stands at the forefront of innovative advertising solutions, specializing in unique dimensional print products tailored for direct mail campaigns. Our offerings are distinguished by creativity and effectiveness, designed to capture the attention of recipients through engaging, tactile experiences traveling beyond the capabilities of standard flat mail and noisy digital-only campaigns. These dimensional print products not only stand out visually but also physically, creating a memorable interaction increasing brand recall and engagement.
Click on the Pop-Out Cube above and experience the product in 3D.
Central to our services is the Dominate a Neighborhood® program, a cutting-edge approach to direct mail advertising leveraging hyper-targeted data to ensure unparalleled precision in reaching your intended audience. This program is meticulously crafted from start to finish to identify and engage specific demographic segments within a neighborhood, aligning your marketing message with the interests, needs, and behaviors of potential customers. By utilizing advanced data analytics and segmentation techniques, we are able to offer a highly personalized and effective advertising strategy maximizing impact and ROI.
Direct Mail Marketing Strategy
1 - Select Phase Option
Direct mail campaigns continue to be an effective tool to reach out to prospective customers. With so much digital noise these days, people are often immune to digital ads and pop-ups. But direct mail campaigns, when designed and executed effectively, can stand out in a crowded mailbox with interactive elements sure to be passed around the home and office.
How do we track ROI? Through a Clear Call to Action (CTA). DAN features two phase options both sure to stimulate interest in your service company.
SINGLE-PHASE OPTION:

The Dominate a Neighborhood® program by R.L. Roberts II Design harnesses the power of sophisticated data collection and analysis to deliver highly-targeted direct mail advertising campaigns. This precision-driven approach is centered on collecting a comprehensive range of data allowing for the customization and optimization of marketing efforts to specific neighborhoods in your area.
Phase 1 includes creating a winning marketing strategy featuring an offer homeowners will find hard to refuse. Instilling a strong call-to-action is the main focus of the phase 1 planning period.
The Dual-Phase Option for the Dominate a Neighborhood® program leverages the power of direct mail campaigns to effectively reach prospective customers. In a world saturated with digital advertisements, consumers have become desensitized to online ads and pop-ups. However, direct mail, when creatively designed and strategically executed, cuts through the noise and captures attention. Physical mail stands out, with interactive and engaging elements more likely to be shared and noticed within households and offices.
To ensure results are measurable, we track Return on Investment (ROI) by incorporating a Clear Call to Action (CTA), which drives engagement and provides valuable insights into campaign success.
We create a visual of your potential ROI through a well-thought out and strategically collected Customer Lifetime Value (CLV) calculation. This CLV, based on what a customers value for a year or longer.
DUAL-PHASE OPTION

Phase 2 of the Dominate a Neighborhood® program incorporates highly-engaging dimensional print products elevating traditional direct mail campaigns to a new level of interaction and engagement.
Unlike flat mailers, dimensional print products are designed to grab attention with their unique shapes, textures, and 3D elements, making them impossible to ignore. These mailers stand out visually and tactilely, prompting recipients to engage more deeply with the message.
Hyper Targeted Marketing Solutions
2 - Choose Neighborhoods
This innovative program offers a strategic approach to marketing, allowing businesses to meticulously select neighborhoods aligning perfectly with your service offerings and target demographics. Through a combination of in-depth market analysis and cutting-edge geographic targeting technology, R.L. Roberts II Design, LLC empowers businesses to focus their marketing efforts on areas with the highest potential for growth and customer acquisition.
The best part? It’s fresh, exciting, and highly engaging.




Within the Dominate a Neighborhood program, our graphic design approach is meticulously crafted to ensure your brand not only stands out but truly resonates with your target audience in a unique and memorable way.
We pride ourselves on creating one-of-a-kind design solutions stretching beyond traditional aesthetics to forge a deeper connection with the recipients. Our product designs are not just visually striking; they are strategic, incorporating elements tailored specifically to the demographics, interests, and behaviors of the neighborhood you aim to dominate.
Advertise With Dimensional Mail
3 - Choose Products
Some products such as Desktoppers are designed for longevity and daily exposure to your mailers. Pop-Up Houses and Pop-Out Cubes work wonders for the home services industry. Choose our in house Pop-Up Card models for extended savings.






Unique & Quality Graphic Design
4 - Choose Artwork
We understand the key to the success of a direct mail campaign is to not only grab your customer’s attention, but also to showcase the unique value proposition of your brand and ultimately drive sales. Our expert team, with years of experience in graphic design and marketing, is on hand to help you craft an impactful direct mail campaign tailored to your specific audience and goals. We’re committed to delivering results for your business, creating campaigns truly resonating with your customers and generate a strong return on investment.

First, we send a post card to the predetermined list defined by R.L. Roberts II Design and the client. This effort, backed by quality graphic design and cost-effective post card mailer solutions, yields the most qualified prospects selected through careful thought and impactful communication.
Next (in the dual-phase option), we follow-up to these leads with a highly-engaging dimensional print product such as the Pop-Up House and the 3″ Pop-Out Cube – a crowd favorite. The recipients are now motivated to take action if they haven’t already.
Both Phase 1 and Phase 1&2 options will elevate your direct mail marketing efforts.
Home Services Marketing Book PDF
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Engaging Marketing Ideas
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DIRECT MAIL FAQ
Most frequent questions and answers about our direct mail marketing services
Direct mail refers to a marketing strategy involving sending physical promotional materials or communications directly to a targeted audience through the postal service or other delivery methods, both residential and business. This form of marketing can include various items such as postcards, letters, brochures, catalogs, samples, and promotional items.
Direct mail marketing can significantly benefit your business by enabling targeted outreach to specific demographics, fostering personalized communication, and delivering tangible marketing materials directly into the hands of potential customers. This approach allows for creative and impactful designs that can leave a lasting impression, strengthening brand recognition and trust. With the ability to measure responses and track ROI through unique identifiers, direct mail offers a measurable way to gauge campaign effectiveness. By integrating with other marketing efforts and providing opportunities for lead generation, customer retention, and increased sales, direct mail serves as a versatile tool that complements and enhances overall marketing strategies while enabling continual refinement and optimization for sustained business growth. We formulate winning strategies before ever launching a campaign. The plan is clear and communicated throughout, complimented by monthly metrics and data.
This depends on each campaigns goals and the overall market environment. We offer an array of print marketing solutions to raise engagement rates including dimensional print marketing, an excellent way to get your message in the hands of homeowners and businesses across the country.
Yes, we work closely with you to identify and prioritize the perfect combination of targeted neighborhoods based on factors such as demographics, market potential, and your business goals. Our customizable approach ensures that the program aligns perfectly with your specific targeting needs.
We’re constantly adding new neighborhoods and updating existing ones in our database. If your neighborhood isn’t available as a prepopulated location, we can capture the data as needed.
DAN encompasses a range of immersive marketing strategies, including targeted direct mail campaigns, eye-catching graphic design on dimensional mail products, engaging sales and promotions, and digital marketing efforts focused on the designated area. These strategies work together to create a comprehensive and impactful neighborhood marketing campaign designed for the home services industry.
By focusing on specific neighborhoods and implementing tailored marketing strategies, DAN allows you to establish a stronger local presence compared to competitors who use more generic marketing approaches. It enables you to engage directly with residents, build relationships, and position your business as a trusted choice within the community. It’s the perfect alternative to junk mail.
While results may vary based on factors such as market conditions and campaign execution, the program is designed to drive increased brand awareness, generate quality leads within targeted neighborhoods, and ultimately contribute to higher conversion rates and business growth in local markets.