What are the Differences Between Paid and Organic Search Traffic?

What are the Differences Between Paid and Organic Search Traffic?

Paid search results and organic search results are two distinct types of results that appear on search engine results pages (SERPs) when you perform an online search using search engines like Google, Bing, or Yahoo. Depending on your marketing goals and brand strategy, you may want to leverage one or both when considering individual campaign […]

Is it Better to Advertise on Google or Facebook?

Is it Better to Advertise on Google or Facebook?

The choice between Google Ads and Facebook Ads depends on your specific goals, target audience, and the nature of your business. Both platforms offer distinct advantages and can be effective in their own right when it comes to marketing. Branding, however, works well on both platforms. Facebook may not be the best place to sell […]

15 Ways I Can Optimize my Google My Business Listing

15 Ways I Can Optimize my Google My Business Listing

Optimizing your Google My Business (GMB) listing is crucial for increasing your online visibility and attracting more local customers. GMB may not be suitable for all businesses. If you don’t have a physical location or operate primarily online, or if your target audience isn’t local, the benefits of GMB might be limited. Additionally, managing your […]

What is a Premade Logo and the Difference Between a Custom Design

What is a Premade Logo and the Difference Between a Custom Design

What is a premade logo? A premade logo is a form of graphic design that’s predesigned and ready for purchase. Certain elements of the logo, depending on the seller, are revisable/customizable. These elements include the company name, color scheme to match your branding, and minor changes to the design itself. The logo no matter if […]