22 hours. That’s all it took for our latest SEO-optimized location page to land on page 1 of Google—ranking #5 organically for the competitive term “ac repair near Cheltenham MD.” Check out this HVAC SEO case study from R.L. Roberts II Design, LLC – where quality matters.
At R.L. Roberts II Design, we don’t just build good-looking websites—we build hard-hitting SEO assets that generate leads and win Google’s trust fast.
Ranking on page 1 of Google can take months. But with the right strategy, it doesn’t have to.
This HVAC SEO case study breaks down how we helped Scottie’s Air Conditioning & Heating achieve a top 5 organic ranking for “ac repair near Cheltenham MD”—in under 24 hours.
No shortcuts. Just content precision, fast implementation, and proven SEO fundamentals.
Real Results from Local SEO Done Right
This isn’t theory—it’s a real-world example of how high-quality, location-specific SEO can outperform competitors, earn Google’s trust fast, and drive qualified leads without paying for ads. Let’s take a look at the entire process and result stemming from our custom solutions.
The Challenge
Scottie’s serves multiple towns in Southern Maryland, but Cheltenham had no dedicated service page. To win in local search, we needed to build a high-quality page that would:
- Rank for homeowner-driven HVAC terms
- Compete with large regional companies and paid ads
- Deliver real, trackable organic visibility fast
The Strategy
1. Location-Specific Keyword Targeting
We identified terms like “ac repair near cheltenham md” with strong buyer intent and optimized the content structure around it.
2. High-Quality Content Built for Search
We created a 3,000+ word page tailored specifically for Cheltenham homeowners—packed with SEO-relevant headings, internal links, and semantic keyword usage.
3. Fast Deployment + Google Indexing
With clean code, structured data, and a quick push through Google Search Console, the page was indexed and ranking within 22 hours of launch.
The Results
- #5 Organic Result for “AC repair near Cheltenham MD”
- AI Overview Inclusion (featured in Google’s new search summary)
- Page indexed and ranking in under 1 day
- No paid ads. No backlinks. Just content that performs.
Why This Matters
If you’re an HVAC contractor trying to grow your leads, your SEO strategy needs to go beyond homepages and generic service blurbs. A properly built location page with strong on-page SEO is one of the most powerful and cost-effective ways to win in local search.
Takeaway
This HVAC SEO case study shows what’s possible when strategy meets execution. If you’re ready to:
- Dominate your service areas
- Cut your reliance on paid ads
- Turn your website into a lead machine
We can help.
Let’s talk about how we can apply this strategy to your HVAC business.
