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Paid search results and organic search results are two distinct types of results that appear on search engine results pages (SERPs) when you perform an online search using search engines like Google, Bing, or Yahoo. Depending on your marketing goals and brand strategy, you may want to leverage one or both when considering individual campaign […]
Optimizing your Google My Business (GMB) listing is crucial for increasing your online visibility and attracting more local customers. GMB may not be suitable for all businesses. If you don’t have a physical location or operate primarily online, or if your target audience isn’t local, the benefits of GMB might be limited. Additionally, managing your […]
Whether you have a new business or it’s been around for some time, a branding kit establishes your identity by breaking down your logo. This includes documents and guidelines revolving around style elements such as font, color(s), imagery, logo placement, and external usage policies. Let’s take a look at what is offered by designer R.L. […]
Executive Summary Depending on the marketing needs and goals of a business, the combination of traditional and digital media will prove beneficial. With the brand of the company in mind, it is determined by the marketing team what medium and method is best for maximum ROI. The cost of running television ads remains the same […]