What is Included in a Branding Kit?

Whether you have a new business or it’s been around for some time, a branding kit establishes your identity by breaking down your logo. This includes documents and guidelines revolving around style elements such as font, color(s), imagery, logo placement, and external usage policies. Let’s take a look at what is offered by designer R.L. […]

What is The Difference Between Traditional and Digital Media?

Executive Summary Depending on the marketing needs and goals of a business, the combination of traditional and digital media will prove beneficial. With the brand of the company in mind, it is determined by the marketing team what medium and method is best for maximum ROI. The cost of running television ads remains the same […]