SEO for General Contractors
Elite Maintenance - Hollywood, MD
SEO Contractor
We're your go-to SEO contractors for home services.
At R.L. Roberts II Design, LLC, we focus on delivering measurable SEO results for service-based businesses. William Farr, owner of Elite Maintenance, came to us looking to establish a stronger online presence, improve search visibility, and attract more customers through organic search.
The Challenge
When William first reached out, Elite Maintenance had limited online visibility. The business specializes in HVAC, general contracting, bathroom remodeling, and basement finishing. However, without a strong SEO foundation, potential customers were struggling to find the company online. He needed a website that not only reflected his expertise but also performed well in search results to generate leads.
Our Approach
To position Elite Maintenance for long-term success, we developed a custom website designed for both user experience and search engine performance. The SEO strategy included optimizing on-page content to align with relevant search queries, creating strategic content focused on HVAC and remodeling services, and enhancing the website’s technical structure to improve performance.
The Results
Over the last 16 months, Elite Maintenance has experienced significant growth in online visibility. The website has generated over 182,000 impressions in search results, leading to increased brand awareness and engagement. With 342 total clicks from organic search, more potential customers are finding and interacting with the business. The consistent improvements in search rankings have contributed to steady traffic growth, positioning Elite Maintenance as a more competitive player in the industry.
SEO is a long-term investment, and this success marks the foundation for continued growth. As the strategy evolves, we expect even greater visibility, engagement, and conversions.
Let’s Talk About Your Business Growth
If you’re looking to improve your website rankings and generate more leads, we can help.
For general contractors, a well-optimized website is essential for attracting new clients and standing out in a competitive market. SEO for general contractors focuses on increasing search visibility, driving qualified leads, and positioning your business as a top choice for homeowners and property managers searching for remodeling, renovation, and construction services.
SEO Consultations
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SEO Services Information
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SEO FAQs
Most frequent SEO questions and answers
Our contracts for search engine optimization begin at three months. This is due to the fact a first month baseline is critical for campaign success. Due to the nature of human behavior and Google’s search engine ranking algorithm, first month efforts will more than likely require additional time and monitoring. Ideally, we suggest a three month contract where the first month = baseline data (A), the second month = baseline data (B), and the third month = optimized.
Yes. Creating content with the revelvant SEO data (meta tags, page titles, keyword-optimization) is done through a main website. We generally do not ask for system credentials over the internet. We work with you to gain access to your website’s content management system and gain access as third-party managers. We don’t use your username or password.
Typically, and depending on the current search engine results climbing page ranks for certain less-explored keywords can be as fast as the two-week mark. It’s important to note at least two months of metrics will provide a deeper insight to the campaign and will reveal a double-down or pivot strategy opportunity.
SEO stands for Search Engine Optimization. It’s a set of practices aimed at improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, Yahoo, etc. The primary goal of SEO is to increase organic (non-paid) traffic to a website by improving its ranking for relevant search queries.
Ranking a website and the time it takes all depends. The age of the site, optimization status, quality of the site’s content, and past SEO efforts plus much more place a major factor. Usually, it takes a little longer to rank a new website versus an established one. Competitive keywords take more time to rank than less popular ones. Exploring the less targeted keywords that are still relevant and will drive traffic to your site will prove highly beneficial.