Search Engine Marketing in Southern Maryland

Serving Charles, Calvert & St. Mary’s County Maryland

At R.L. Roberts II Design, we help Southern Maryland businesses stand out online through targeted search engine marketing (SEM) campaigns and proven local SEO strategies. Whether you serve Charles, Calvert, or St. Mary’s County, our campaigns are designed to get you seen when it matters most—when customers are ready to buy.We specialize in results-driven marketing built for contractors, service businesses, and local professionals looking to dominate search results across Southern Maryland.

What is Search Engine Marketing

Climb Search Rankings

Search Engine Marketing (SEM) is a paid strategy that places your business at the top of Google search results. When someone types in “HVAC repair in Waldorf” or “plumber near me in St. Mary’s County,” your ad shows up first—with a direct path to call, book, or visit your site. We combine SEM with local SEO Maryland services to boost both paid and organic visibility in your service area.

Our SEM & Local SEO Services

Local SEO-Focused

We provide full-service marketing support for Southern Maryland businesses, including:

Google Ads Campaign Setup

Keyword & Competitor Research

Landing Page Design & Optimization

Local SEO in Maryland

Data Reporting & ROI Tracking

Who We Serve

Tailored SEM & Local SEO Campaigns

We specialize in the Southern Maryland market and understand the challenges and opportunities of serving residential and light commercial clients in this region.

HVAC Companies

Plumbers & Electricians

Roofing & Siding Contractors

Landscaping Businesses

Remodelers & Home Service Professionals

Small Business Owners looking to grow locally

Areas We Serve in Southern Maryland

We provide marketing and SEO services across:

Charles County

Waldorf, La Plata, Bryans Road, White Plains

Calvert County

Prince Frederick, Huntingtown, Lusby, Dunkirk

St. Mary’s County

California, Lexington Park, Leonardtown, Mechanicsville

If your business serves any of these areas—or if you want to expand into nearby zip codes—we can geo-target your campaigns for maximum visibility and performance.

Why Choose R.L. Roberts II Design, LLC?

Easy Process | Quality SEO

We don’t sell cookie-cutter marketing plans. We focus on local visibility, quality design, and measurable results. Our background in working with contractors and service businesses gives us the insight to build campaigns that speak to your audience and convert clicks into calls.

What You Get:

Real leads, not fluff metrics
Transparent monthly reporting
Google Ads + Local SEO alignment
Custom design that builds brand trust
Expert support based right here in Southern Maryland

Search Engine Marketing Maryland Reviews

From Our SOMD Clients

"Ronnie was great to work with and his marketing engagements were highly effective!"

local seo services hvac contractor hometeam heating and air dominated leonardtown md rankings

Eddie Hewitt

Owner - HomeTeam Heating & Cooling

Remodeling SEO Case Study

Our Past/Ongoing Projects

Elite Maintenance

Client: Remodeling Contractor in Hollywood, MD, St. Mary’s County

Services: Local SEO, Google Ads, Website Optimization

What We Did:

To set Elite Maintenance up for long-term growth, we built a custom website optimized for both user experience and search engine visibility. Our SEO approach focused on aligning on-page content with high-value search terms, developing targeted pages for HVAC and remodeling services, and improving the site’s technical structure for better performance and crawlability.

Results:

⇒ 182,000+ organic search impressions

⇒ 342 clicks from high-intent local users

⇒ 24 tracked form submissions and 31 direct phone leads

⇒ #1–3 Google rankings for “general contractor Lexington Park”, “Southern Maryland Contractor” and similar terms

Hometeam heating & cooling

Client: HVAC Contractor in Leonardtown, MD, St. Mary’s County

Services: Local SEO, Google Ads, Website Optimization

What We Did:

Within just three months, HomeTeam Heating & Air experienced significant results from their HVAC SEO campaign. Website impressions surged from 1,100 to over 8,500—a 678% increase—dramatically boosting the brand’s exposure to local prospects. Organic clicks climbed from 17 to 91, marking a 435% gain in traffic. Although the click-through rate saw a minor drop from 1.52% to 1.1%, the sharp rise in both impressions and clicks highlights a strong upward trajectory.

These initial outcomes show how a focused local SEO strategy can quickly improve online visibility and help HVAC companies compete more effectively in search.

Results:

⇒ 8.56k+ organic search impressions

⇒ 91 clicks from high-intent local users

⇒ #1–3 Google rankings for “hvac in leonardtown, md” and “furnace service near me”

American Flag Skilled by Trade shirt design black

nautical tee shirt design graphic rl roberts 2 design

unisex-heavy-cotton-tee (1) quality hvac graphic gold

Search Engine Marketing in SOMD

Reviews from Clients Everywhere

"On top of his game, Easy to work with and very personable compared to others I highly recommend their services for anything marketing."

K. Daley

SP Service

"Very professional company… took my idea for a logo and brought it to life. Couldn’t have asked for an easier process very efficient work!!

Logan Mattingly

RedLine Outfitters

"From start to finish everything was so easy, the staff were so helpful and I was so happy with the end product. Highly recommended 👍"

Brandon Adams

Custom Car Painting

Email us to discuss SEM & SEO solutions - all through quality graphic design and relentless effort.

hello@rlroberts2.com

FAQ

Frequently Asked Questions About Search Engine Marketing in SOMD

What’s included in your Southern Maryland SEM services?

Our SEM campaigns include Google Ads setup, keyword research, landing page design, local targeting by county or ZIP code, ad copywriting, and full performance tracking. Everything is built to bring you more calls and form submissions—not just traffic.

How is your SEM strategy different from generic ad agencies?

We specialize in working with home service contractors in Charles, Calvert, and St. Mary’s Counties. That means we understand your seasonality, margins, and local competition—and we build SEM campaigns that generate real leads, not wasted clicks.

Do you provide monthly reporting and ROI analysis?

Yes. We provide clear, easy-to-understand reports that show impressions, clicks, conversions, and ad spend. You’ll always know where your leads are coming from and how your budget is performing.

How does SEM support your local SEO strategy?

We use SEM to drive immediate traffic and visibility while our local SEO strategy builds long-term rankings. When both are used together, you show up in the ads, map pack, and organic listings—maximizing your exposure across Southern Maryland.

How do you target local customers with SEM?

We use city targeting, radius-based ads, and locally relevant keywords like “HVAC Waldorf” or “roofing company Lexington Park.” We can even create neighborhood-specific campaigns if you’re looking to dominate a particular area.

Is there a minimum ad budget required?

We recommend a starting monthly budget of $500–$1500, depending on your goals and service area coverage. We’ll help you scale as results come in, and we never take a percentage of your ad spend—so there’s no pressure to overspend.

Can I combine SEM with your other marketing services?

Absolutely. Many of our clients combine SEM with website design, direct mail campaigns, and full-service local SEO to create a comprehensive marketing strategy tailored to their growth goals in Southern Maryland.