HVAC Contractor SEO
HomeTeam Heating & Air - Leonardtown, MD
Local SEO for HVAC
Driving 435% more clicks in just 3 months
Turning Visibility Into Leads in Leonardtown, MD
When HomeTeam Heating & Air came to us, they had a clear goal: get more local leads. Based in Leonardtown, MD, they wanted to stand out from other HVAC companies in the area and show up where it matters most—on Google. We deployed a focused HVAC contractor SEO strategy designed to increase search visibility, attract qualified traffic, and convert clicks into calls.
The HVAC SEO Strategy That Delivered
To compete in a growing Southern Maryland market, we optimized their website for high-intent, local search terms such as:
AC repair Leonardtown, MD
Ductless mini split installation Leonardtown
Heating system maintenance near me
HVAC contractor in Leonardtown
We also:
Structured the site for better crawlability and internal linking
Created localized service pages targeting surrounding communities
Optimized their Google Business Profile
SEO Results After Just 3 Months
In just 3 months, HomeTeam Heating & Air saw measurable gains from their HVAC contractor SEO campaign. Website impressions increased by 678%—from 1.1K to 8.56K—putting the brand in front of far more potential customers. Clicks jumped from 17 to 91, a 435% increase in organic traffic. While the click-through rate (CTR) dipped slightly from 1.52% to 1.1%, the dramatic rise in total impressions and clicks signals a strong upward trend in visibility and engagement. These early results confirm that the right local SEO strategy can quickly shift momentum and help HVAC companies compete more effectively online.
Let’s Talk About Your Business Growth
If you’re looking to improve your website rankings and bring in more qualified leads, our HVAC contractor SEO services are built to deliver results.
For heating and cooling professionals, showing up in local search is essential. Our approach to HVAC contractor SEO focuses on boosting your visibility on Google, driving traffic from homeowners actively searching for services like AC repair, furnace installation, and system maintenance. With optimized content, local targeting, and technical improvements, we position your business as the go-to choice for HVAC services in your area.
HVAC SEO Consultations
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SEO FAQs
Most frequent SEO questions and answers
Our contracts for search engine optimization begin at three months. This is due to the fact a first month baseline is critical for campaign success. Due to the nature of human behavior and Google’s search engine ranking algorithm, first month efforts will more than likely require additional time and monitoring. Ideally, we suggest a three month contract where the first month = baseline data (A), the second month = baseline data (B), and the third month = optimized.
Yes. Creating content with the revelvant SEO data (meta tags, page titles, keyword-optimization) is done through a main website. We generally do not ask for system credentials over the internet. We work with you to gain access to your website’s content management system and gain access as third-party managers. We don’t use your username or password.
Typically, and depending on the current search engine results climbing page ranks for certain less-explored keywords can be as fast as the two-week mark. It’s important to note at least two months of metrics will provide a deeper insight to the campaign and will reveal a double-down or pivot strategy opportunity.
SEO stands for Search Engine Optimization. It’s a set of practices aimed at improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, Yahoo, etc. The primary goal of SEO is to increase organic (non-paid) traffic to a website by improving its ranking for relevant search queries.
Ranking a website and the time it takes all depends. The age of the site, optimization status, quality of the site’s content, and past SEO efforts plus much more place a major factor. Usually, it takes a little longer to rank a new website versus an established one. Competitive keywords take more time to rank than less popular ones. Exploring the less targeted keywords that are still relevant and will drive traffic to your site will prove highly beneficial.