Is it Better to Advertise on Google or Facebook?

The choice between Google Ads and Facebook Ads depends on your specific goals, target audience, and the nature of your business. Both platforms offer distinct advantages and can be effective in their own right when it comes to marketing. Branding, however, works well on both platforms. Facebook may not be the best place to sell […]

What is The Difference Between Traditional and Digital Media?

Executive Summary Depending on the marketing needs and goals of a business, the combination of traditional and digital media will prove beneficial. With the brand of the company in mind, it is determined by the marketing team what medium and method is best for maximum ROI. The cost of running television ads remains the same […]