The Core Components of a Brand: What Makes One Strong

The Core Components of a Brand: What Makes One Strong

A brand is more than a logo or a name. It’s the sum of how people perceive your business, what it stands for, and how consistently you deliver on promises. Whether your business is from the Washington Metropolitan area to the west coast, below are the essential components you’ll want to define and align when […]

Capability Statement Design: Stand Out, Win More Contracts

Capability Statement Design: Stand Out, Win More Contracts

When competing for government contracts or subcontracting opportunities, your capability statement is often the first impression decision-makers have of your business. A poorly designed, text-heavy document can get lost in the shuffle, while a clear, visually engaging design communicates professionalism, credibility, and readiness to perform. That’s where capability statement design becomes a strategic advantage. What […]

Top 3 Proposal Graphics Mistakes We See in Color Team Reviews

Top 3 Proposal Graphics Mistakes We See in Color Team Reviews

When proposal deadlines get tight, color team reviews (Pink, Red, Gold, Black Hat, etc.) can make or break the submission. These reviews are designed to test compliance, clarity, and persuasiveness before the final delivery — but too often, the graphics themselves become a stumbling block. Our team holds ample experience as a proposal graphic designer […]

How to Design a Capability Statement That Captivates

How to Design a Capability Statement That Captivates

Graphic design tips + structure to make your capability statement work harder What is a Capability Statement — and Why Graphic Design Matters A capability statement is your one-pager (or two-pager) that summarizes who you are, what you do, and why someone should work with you. It is both a marketing piece and a trust […]

Core Documents For Contractors: Run a Professional Business

Core Documents For Contractors: Run a Professional Business

Whether you’re a solo operator or managing a growing team, having the right documents in place can make or break your operation. Clear, consistent paperwork helps you look more professional, get paid faster, and protect your business from costly misunderstandings. Below are the essential documents contractors in various trades should have ready for every job. […]

Custom Capability Statement Design for Government Contractors

Custom Capability Statement Design for Government Contractors

A well-crafted capability statement template is crucial for businesses looking to showcase their strengths and competencies to potential clients. This document serves as a comprehensive profile of a company’s abilities, making it an essential tool for business development and marketing. In this guide, we will explore how to create an effective capability statement template from […]

What Makes a Good Capabilities Statement?

What Makes a Good Capabilities Statement?

A capabilities statement template can be an invaluable tool for your business or organization. By utilizing a pre-designed document, you can streamline the process of creating a comprehensive capability statement. This type of statement serves as a powerful marketing tool, providing potential clients and partners with a clear overview of your company’s strengths, expertise, and […]